What is the big deal about the McRib?

Every few years, the commercials return, blaring the news that 'MCRIB IS BACK!!!' Who are the people who are excited by this? Who are the people who were missing the McRib? I've never had one but the thing looks disgusting to me. I decided to poll my friends about the McRib. Here are some of the responses I got:

It's made out of pig anuses!!!

Delicious. But you know I'm biased! (Ed. note - this respondee is about to marry someone who works for the McDonald's Corporation)

Nasty as s#!^. I liked it when i was 5. tried it again recently. No me gusta.

I'm really confused about how it looks like ribs but there are no bones!

A culinary miracle.

i don't understand what it is. is it meat shaped to look like ribs?

NOPE.

delish

McHeartburn

McVomit

I feel like it's probably a pretty good thing. I like that it looks like a rack of ribs but there's no actual bones. I think that's neat! Are you getting all this? Do I need to repeat anything for you?

People talk about it too much.

Where did the bones go? Why are there no bones?

DELICIOUS!!

(barrrrrffffff) (pause) (baaaarrrrfffff)

What a divisive food-like substance the McRib has turned out to be! For the record, I think they are frightening, as I do all McDonald's food. Have y'all seen those McGriddle things? They have 'pockets of syrup.' What the hell is that?!